How Imerco Turned “Gode Råd” into Great Results

A local Christmas event powered by AdPlenty

For national retail chains and franchise networks, doing local marketing at scale is never easy.
Reaching the right people in each community takes time, coordination — and the right tools.

Try the tasty Gode Råd

Imerco held the event at 17 local stores across Southern Jutland.

That’s why, to kick off the Christmas season, Imerco turned to AdPlenty and invited customers for a warm and delicious start to the weekend.

On a Friday afternoon, 17 Imerco stores across Southern Jutland filled with the smell of freshly baked Gode råd — the traditional, crispy Christmas cakes made on a krumkagejern. While the cakes baked, AdPlenty made sure local shoppers knew exactly where to find them.

Using AdPlenty’s local marketing tools, Imerco promoted the in-store event locally across digital channels - reaching 90,000 people in nearby areas, generating nearly 400 event responses and over 300 interactions - only targeting nearby audiences and turning online engagement into real foot traffic.

Happy holidays

• 90,000 reach in local areas
• 400 event responses
• 300 interactions

The result?
A cozy atmosphere, happy guests — and strong sales of krumkagejern on the day.

Once again proving that when data meets local tradition, sweet things happen.

Photos: Anne Cecilie Kristensen