2025
Local Marketing Trends Report

Automation, AI, and Local Authenticity:
Your Roadmap for 2025

For multi-location brands, turning every store into a local marketing powerhouse has always been the goal. Now, through automation and AI, companies like Specsavers and Marks & Spencer are making it reality, driving foot traffic and sales without overwhelming their teams. Based on fresh data, expert insights, and real case studies, this is your practical guide to mastering local marketing at scale in 2025.

Inside, you'll find:

✓ Seven key trends that will define local marketing success in 2025

✓Strategies and technologies that leading multi-location brands are implementing to drive local store traffic as part of their omnichannel strategy

✓ Case studies and best practices from top brands like Specsavers, Marks & Spencer, and more

✓ Expert insights from marketing leaders on leveraging AI and automation in their local strategy

Companies featured in the report: